About
I've been lucky to work with design firms, large companies, and small startups. I enjoy uncovering complex challenges and learning from people.
In my free time, you can find me on adventures traveling, exploring the outdoors and hanging out with my three kiddos, 2 cats and my partner.
Past Awards & Publications
Patent - System and method for wireless device pairing - #9048923 United States Patent Services, Fitbit device pairing solution for the Fitbit flex (2015)
International CES Innovation Design and Engineering Award for the MyFord Mobile App (2012)
Redefining Comfort: Making Energy Conservation Less Painful Touchpoint | The Journal of Service Design (2010)
Work
I’m currently a Staff Product Designer on the Commerce Lifecycle team at Netflix. I work as a horizontal designer defining the Offers experiences across three main squads: Acquisition, Upsells and Retention. Before working on Offers, I focused on introducing limits to password sharing by designing the enforcement experience for current members and our extra member feature area. Stay tuned for recent projects as they are released!
World Baseball Classic Offer Experience
Provided new and former members in Japan a low entry price into Netflix of one coin (500 yen) to join in time for the highly anticipated World Baseball Classic that Netflix acquired rights to stream exclusively in Japan.
The Netflix Household and Paid Sharing Experience
Increased monetization of households watching Netflix by limiting account sharing. Borrowers that were watching with someone else’s account were enforced on and had to create new accounts. Account owners could also by an Extra member and pay for others to keep watching Netflix.
Outcome: Productized globally and brought in over $1 billion of incremental revenue.
Additional Upsell & Offers Experiences
These projects are not yet released and can only be shared only in a confidential setting.